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Tips for Building Trust and Increasing Your Business Posted by Bonnie Holscher on January 17th, 2012

In the past several months, I have take a break to refocus and redirect my energy. Since then I have learned some very important and valuable tips.

First and formost, your customers will not buy from you unless they trust you. If you are unable to establish trust, you will not make sales. So, how do you build trust with those you wish to engage in your business?

Offer excellent customer service. Does not matter if you have a customer contacting you for the first time or you have an existing customer needing help, you must provide prompt and professional service.

Start a blog if you do not have one. A blog gives you the opportunity to communicate with your customers. It also gives you the opportunity to create value to your prospective customers. They can see you give away assistance for free, then have no problem getting excited to purchase other things from you.

Utilize social media sites to communicate with your customers. This is another way to build relationships and a form of trust. I use Facebook.com and Twitter.com.

Follow up with your customers. A huge number of people who come to your website are not likely to return unless you get their contact information and follow up with them. This may require offering something valuable up front for their contact information like a free report.

Don’t make the mistake of promising a lot of value in the future… Show your value now. Ways to show value now is by using newsletters, your blog, social media and again, excellent customer service.

Be accessible. This is of particular importance if you have an online business. Do not hide from your customers. Offer several ways for your customers to reach you. The more available you are, the easier it will be for people to trust you.

Don’t be afraid to get personal. If yourcustomer or client mentions an upcoming wedding or birth of a child, make note of this informationso that you can refer to it in the future. The next time you have contact, you can ask about the event.

Give your customers what they want. Help these people even if it doesn’t directly benefit you. You can do this by recommending a product that would not necessarily grant you a commission. When your customer sees that you really care about them, their trust in you will grow.

And last but certainly not least, be professional. Always maintain a professional appearance to include your marketing materials or your website. First impressions are lasting impressions.

One resource that I have just discovered and recommend to help in you with your journey to business success is Jimmy Brown’s iBusiness Owner’s Manuals. You can learn how many of the strategies available that you are currently overlooking. By recognizing these you will also learn how much more money would you make if you implemented them in your business structure.

Monthly Archives

It Is Smart To Use Teleseminars To Build Your Online BusinessPosted by Bonnie Holscher on August 12th, 2011

Teleseminars are an excellent way to use media to increase your list as well as increases the profits for your online business. Alex Mandossian has built an incredible business using teleseminars and now teaches others to do the same.

With a teleseminar you can immediately find out what people want. Along with finding out what people want, you can also get immediate feedback to improve with for future events.

Using this form of media helps to build your credibility online and offline should you decide to do some presentations live at an event.

The actual recordings can be reproduced into a sellable product or can be used as bonus products in your future offers. The people can use the information in the future to refer to as they too build online businesses or are utilizing any coaching provided in the teleseminar.

For some online marketers it is easier to invite people to a live teleseminar than to write a report to give or an ebook to sell. Use your business card to invite others to a free introductory event and to attract people who are interested in what you have to offer.

With the use of teleseminars, you have the ability to teach and coach a large number of individuals without anyone having to leave their homes. People from all over the world can be a part of your cirriculum right in front of their computer.

Online media is a valuable tool to use in building the financial freedom that creates a lifestyle that you choose. At first it may be a little uncomfortable but in time, as you get the hang of it, you will understand the emense value and immediate increase in your business online.

Filed under: Entrepreneur, Internet Marketing, Resources, Teleseminar | No Comments

Proven Methods That Work to Make Money OnlinePosted by Bonnie Holscher on May 17th, 2011

Contrary to what many believe, to build an internet business is fairly simple but not necessarily easy. There are several things that you must learn in the process to achieve success. Even someone who has had a business before or own a brick and mortar business now, there are different ways to market on the internet.

When I started working on the internet I had been an employee and had little to no business background to speak of. I sold eyeglasses in doctor’s offices for many years and only used programs necessary to complete patient information and a sale. I started using a computer when I was building a direct marketing business and orders were placed online or on the phone.

Internet marketing is so different from the early days of my business experience. Now I make money promoting other people’s products and have created a product of my own to market. I also blog and write articles which is something I never thought I could or would do. I have recently gotten involved in social networking such as Twitter and Facebook and now LinkedIn. Because of these associations I can create an income that is passive and allows me to enjoy my life more fully.

The beauty of online marketing is that you can not only reach people in your community but you can reach people around the world. You also can find material that will help you to grow your business and just create new friendships.

So if you are considering building an online business of your own I highly encourage you to implement some if not all of these things to create your own presence on the internet. Learn how to build a blog and post on a regular basis. Learn how to write articles and find products, if not your own, to promote. Use the power of social networking to build a following of new business associations and friends. When you do these things, you will experience success and you will find that it is easier than you thought.

Filed under: Business, Internet Marketing, Wealth Principles | No Comments

Simple Steps to Increase Your Marketing And Income For Your Internet BusinessPosted by Bonnie Holscher on March 23rd, 2011

Do you often find it difficult to make time for your marketing activities? Or do you find that when you do market, it’s not consistent enough to bring you the results you want? Marketing your business is as important as what it is that you do. If you embrace that, you will stop struggling so much and reach a whole other level of success!

But I don’t struggle anymore because I have created passive income, multiple streams of passive business income, that allows me to work with fewer clients on a one on-one basis, and gives me more time for marketing and growing my business with a lot less effort.

These are simple steps you can implementing into your business that will increase your ability to market and increase your current income.

Stop trading time for money. Start creating products that will bring you passive income. You can create products from knowledge you already have, in a way that is easy to bundle and deliver, such as an ebook or audio CD’s. Taking your expertise and bundling it actually allows you to help more people than you ever could before. It also lets those prospects who might not be able to afford your personal fees the option of still working with you but in a different way than your personal coaching clients.

Raise your fees. Once you start offering products and start bringing in passive income, raise your coaching fees. Raising your fees will allow you to gently let go of some of those less than ideal clients and allows you to work with more of those people you are best suited to coach. Your increase in fees will offset the loss of income from the clients that have dropped away and ultimately you will bring in more income by taking your business to a higher level of quality and commitment. It will also give you more time to utilize creating more products!

Use the funnel method of marketing. I talk about this continually and it’s such a powerful business model. I want as many people as possible to get educated about it. If you set your business up within this system, it will automatically do your marketing for you. And it’s the best kind of marketing taught by the best mentors in the industry.

Build your business with this model and you will enjoy working with more of your clients and customers you choose and create more income by packaging your knowledge into products. This will give you more time to spend building your business to a higher level than you can imagine.

Filed under: Business, Internet Marketing, Success, Wealth Principles | No Comments

How to Avoid the 3 Biggest Mistakes Made on Business WebsitesPosted by Bonnie Holscher on February 18th, 2011

Internet marketing has become more popular with the fall of employment in brick and mortar establishments. But as easy as it can be there are a few key points that will make or break your success online. Three particular mistakes will hinder or sabotage your progress online.

The first and foremost mistake being made by newbie marketers is that they do not have opt in box to build a list with. This mistake that internet business owners make is to not have a way to collect information about their visitors and potential customers. There is no way to contact them back and even thank them for the visit or find out if there is something more that you can do to make their experience on you website a win win situation. As the old saying goes in internet marketing is “The money is in the list”. An autoresponder will be one of the best investments you can make for your online business.

Another common mistake that newbie online business people do is to have a website that is too busy. Visually, there is too much going on and the visitor gets lost in all the ads and links and just stuff that they virtually can not find the content readily that they went to the website to read in the first place. They will tend to leave the website before gaining any knowledge of the author or what that author is try to say or even sell. The targeted visitor is no long interested in learning more or even revisiting the website. The key is to Keep it Simple.

One more important element for the newbie internet marketer is understand is that the autoresponder content needs to give valuable info as well as offers. Many times your subscriber is looking for more information to improve their success journey and build whatever your niche is providing information for. Offers are great and affiliate marketing is an outstanding way to create online income, but you have to provide value as well and that comes in the form of tips and information your subscriber can use along the way. When you begin to build your online success, follow those that paved the way before and use proven methods to shortly the time frame it may take you to start reaping the fruits of your labor.

Filed under: Business, Entrepreneur, Internet Marketing, Internet Newbie, Success | 41 Comments

Success Demands The Importance Of Continued EducationPosted by Bonnie Holscher on January 16th, 2011

2011 is in full swing and it appears that we may have a small breather from the downward spiral of the economy. Many started new business both brick and mortar and on the internet to rebuild or recover from a loos of employment. The success of those new and older businesses depends on a persons willingness to get educated and stay educated with changing technology in all areas of business.

Just recently I have had the opportunity and priveldge to work indirectly with an outstanding entrepreneur who has built an incredible online business and teaches his methods to thousands of others willing to put their best effort forward. I say this because building a solid, lucretive internet business does not happen by magic let alone overnight in most cases. It takes determination, openness, and yes, some work as well.
This person is Alex Mandossian and although I have been learning and following his methods indirectly for several years and worked with him on several events, I was quite surprised when I actually got to know him, how genuine he is. There are so many educators, mentors and coaches thereis not real reason why someone truly want to build a business to success can not do it.
Alex began working with T Harv Eker and peak Potentials Training to create the Ultimate Internet Bootcamp just a year ago. Since that time countless individuals have learned how to set up their own website and market their own products right in the course. But alex has his own programs as well and coaches thousands to successwith TeleSeminar Secrets for those who what to take their marketing to the next level.
But Alex Mandossian is one of so many other experts who assisting others to find and build an online pressence and be successful as well especially through his course TeleSeminar Secrets. The question is…in 2011 are you going to be someone who sits on the sidelines and whines about why your business is in the toilet or are you going to find credible educators and mentors who can assist you to a higher level if that is where you choose to go?

TeleSeminar Secrets.com

Filed under: Business, Continued Education, Entrepreneur, Internet Marketing, Technology | 41 Comments

Utilize The Power Of Social Networks To Increase Distribution of Your ArticlesPosted by Bonnie Holscher on October 30th, 2010

With the growing popularity of social networks and the social media, publishing your articles has found a new dimension. The opportunity to get your article seen let alone read has been extended by the phenomenal growth of social networking.

Two networks on the rise and growing are the ever popular Twitter and Facebook. Not too far behind those is MySpace and several others. It is recommended that you take advantage of this opportunity and use the power provided by these networks. Your article distribution will reach outrageous proportions as well as you will make new friends and gain internet exposure.

There are a few things you must do to utilize the power of Facebook and Twitter. Once you have your Twitter account you will need to go to EzineArticles and edit your Author Bio to include your Twitter username and your Twitter URL. When your articles get approved they will automatically post to your Twitter account for all your followers to access. You can Tweet about your articles in mini-posts and refer people back to your articles that are fitting to the conversations that you are having.

For Facebook, you can also add your account URL to your Author Bio in your EzineArticles account to be seen when people pull up you bio page to read. You can list in the notes section of your Facebook account your most popular articles with the most views and click thrus for a wider exposure.

You can even create a domain name and forward your EzineArticles link so that you can direct people in several different ways to your expert author page and list of all your articles. When you have created this kind of exposure and internet presence you will be seen more widely as the expert you are. People will do business with you when you are not always on the sell and on the helpfulness. You will also learn so much through your interaction with the various experts you will meet in these networks.

Filed under: Articles, Business, Internet Marketing, Social Network, Success, Twitter, Wealth Principles, Writing | No Comments

By using the “Chunking” Method Your Email Becomes More ReadablePosted by Bonnie Holscher on September 30th, 2010

In the not so distant past, the standard way to market on the internet was with email marketing. But most could not understand just why their email was not being read nor were their readers buying what was offered. What was not known then and many do not know now is that by “Chunking” you email, it becomes more readable and less intimidating to the recipient. By increasing readability, there is a greater chance of a response of any kind to include a possible purchase.

So what does “chunking” mean to the average marketer? It means that when writing an email, it is best to only have paragraphs of no more that five lines. Those lines should not be more that sixty characters across so that the paragraphs are shorter in width. This is also called the 21 w’s rule. When using a URL in the body of the message it is best to use upper and lower case letters.

By using this method of writing, your emails can become more pleasant for your reader to see and encourages them to take action more frequently. Visually, your email looks longer and can be scanned quickly for those who do not read word for word and want to get to the point. Once you learn how to create an eye catching subject line and and a visually pleasant body, you email will begin to produce bigger and better results.

Filed under: Business, Email Marketing, Internet Marketing, Success | No Comments

Membership Sites Are A Useful Tool to Increase Subscriber Loyalty and PurchasesPosted by Bonnie Holscher on July 13th, 2010

Membership sites are great tool to redirect subscriber traffic back in one direction. In many cases internet marketers have several blogs or websites that tend to scatter traffic all over the internet. a membership site can and will drive traffic back to one central location and increase the loyalty and purchases of those who subscribe.

There are many types of membersites available depending on what the author is trying to accomplish and what type of content is being given. One type of site is a publisher site that is used to continually give fresh content on a regular basis. This type of site requires more time and more effort but is more rewarding. Another site commonly used is the UPS site that delivers packages of content every month such are Private Label articles and ebooks. And still another site used is one called micro content and is a limited time membership that can last from 6 weeks to one full yearwhich is very similar to the modular course type of member site which allows access to one module at a time after purchase and generally has a protected download area.

There about ten types of sites that can be built to suit the online business. But the question seems to arise as to why would people pay to get content that might be free elsewhere. The answer is convenience. They want solutions and information now. So you must have great content that addresses questions, concerns, desires, wants, problems and challenges of the readers.

It is advantageous to look into building a website that is member oriented if you have content that serves the public using internet. You will find that your income will increase as your reader get to know, like and trust you and your information and become comfortable with purchasing what you have to offer.

Filed under: Internet Marketing, Membership Site, Resources, Success, Technology | No Comments

3 of the Most Important Things to Keep in Mind When Writing ArticlesPosted by Bonnie Holscher on July 2nd, 2010

Writing articles has become a common occurrence when people begin to build online presence and establish credibility. There are a few very important items you must pay attention to before you publish your articles.

Although this is something most writers think they keep in mind, this common mistake happens again and again. Always check your punctuation, your grammar and your spelling. On many occasions I have read through my material and thought that I had corrected all of the mistakes. I have later reread it or had it brought to my attention of the mistakes I did not catch. Bad spelling is a downfall for even the most successful of writers and internet marketers. Most programs do have a spell check and some have a grammar check that can be use before you submit you articles for publishing.

Make sure that your article is long enough to be called an article. Anything less than 300 words is more like a blogpost. This piece of writing is not long enough to give any pertinent information and probably will not be consider very seriously. On the other hand, make sure that you are not writing a book either. After a certain length, your reader will get bored or overwhelmed and will probably not finish reading nor will there be a likelihood that your reader will click on your links. Too much information is just as deadly as not enough. A good average is between 300 and 500 words.

And with that said, make sure your article is not a sales pitch only. Your article should contain good information but leave an avenue for the reader to want more information. Most readers will know when they are reading an obvious sales letter and will likely not click on your links. Every article must contain nuggets of good information to create credibility and trust from those who will read it and continue to follow you.

It is in your resource box that you can then put a link back to your blog or website. Or you can suggest or recommend other products and services that are related and that can help your reader get where he/she wants to go.

Filed under: Articles, Business, Internet Marketing, Success | No Comments

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Build Your Online Success My name is Bonnie Holscher and as I grow I will be bringing to you resources to help you build your online success. I have been online since 2006 and enjoy a great lifestyle while sharing how I am creating a six figure income and so can you.

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