Membership Sites Are A Useful Tool to Increase Subscriber Loyalty and PurchasesPosted by Bonnie Holscher on July 13th, 2010

Membership sites are great tool to redirect subscriber traffic back in one direction.  In many cases internet marketers have several blogs or websites that tend to scatter traffic all over the internet.  a membership site can and will drive traffic back to one central location and increase the loyalty and purchases of those who subscribe. 

There are many types of membersites available depending on what the author is trying to accomplish and what type of content is being given.  One type of site is a publisher site that is used to continually give fresh content on a regular basis.  This type of site requires more time and more effort but is more rewarding.  Another site commonly used is the UPS site that delivers packages of content every month such are Private Label articles and ebooks.  And still another site used is one called micro content and is a limited time membership that can last from 6 weeks to one full yearwhich is very similar to the modular course type of member site which allows access to one module at a time after purchase and generally has a protected download area. 

There about ten types of sites that can be built to suit the online business.  But the question seems to arise as to why would people pay to get content that might be free elsewhere.  The answer is convenience.  They want solutions and information now.  So you must have great content that addresses questions, concerns, desires, wants, problems and challenges of the readers.

It is advantageous to look into building a website that is member oriented if you have content that serves the public using internet.  You will find that your income will increase as your reader get to know, like and trust you and your information and become comfortable with purchasing what you have to offer.

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3 of the Most Important Things to Keep in Mind When Writing ArticlesPosted by Bonnie Holscher on July 2nd, 2010

Writing articles has become a common occurrence when people begin to build online presence and establish credibility. There are a few very important items you must pay attention to before you publish your articles.

Although this is something most writers think they keep in mind, this common mistake happens again and again.  Always check your punctuation, your grammar and your spelling. On many occasions I have read through my material and thought that I had corrected all of the mistakes. I have later reread it or had it brought to my attention of the mistakes I did not catch. Bad spelling is a downfall for even the most successful of writers and internet marketers. Most programs do have a spell check and some have a grammar check that can be use before you submit you articles for publishing. 

 Make sure that your article is long enough to be called an article. Anything less than 300 words is more like a blogpost. This piece of writing is not long enough to give any pertinent information and probably will not be consider very seriously. On the other hand, make sure that you are not writing a book either. After a certain length, your reader will get bored or overwhelmed and will probably not finish reading nor will there be a likelihood that your reader will click on your links. Too much information is just as deadly as not enough. A good average is between 300 and 500 words.

And with that said, make sure your article is not a sales pitch only. Your article should contain good information but leave an avenue for the reader to want more information. Most readers will know when they are reading an obvious sales letter and will likely not click on your links. Every article must contain nuggets of good information to create credibility and trust from those who will read it and continue to follow you.

It is in your resource box that you can then put a link back to your blog or website. Or you can suggest or recommend other products and services that are related and that can help your reader get where he/she wants to go.

Filed under: Articles, Business, Internet Marketing, Success | No Comments