By using the “Chunking” Method Your Email Becomes More ReadablePosted by Bonnie Holscher on September 30th, 2010
In the not so distant past, the standard way to market on the internet was with email marketing. But most could not understand just why their email was not being read nor were their readers buying what was offered. What was not known then and many do not know now is that by “Chunking” you email, it becomes more readable and less intimidating to the recipient. By increasing readability, there is a greater chance of a response of any kind to include a possible purchase.
So what does “chunking” mean to the average marketer? It means that when writing an email, it is best to only have paragraphs of no more that five lines. Those lines should not be more that sixty characters across so that the paragraphs are shorter in width. This is also called the 21 w’s rule. When using a URL in the body of the message it is best to use upper and lower case letters.
By using this method of writing, your emails can become more pleasant for your reader to see and encourages them to take action more frequently. Visually, your email looks longer and can be scanned quickly for those who do not read word for word and want to get to the point. Once you learn how to create an eye catching subject line and and a visually pleasant body, you email will begin to produce bigger and better results.