Simple Steps to Increase Your Marketing And Income For Your Internet Business

Do you often find it difficult to make time for your marketing activities? Or do you find that when you do market, it’s not consistent enough to bring you the results you want? Marketing your business is as important as what it is that you do. If you embrace that, you will stop struggling so much and reach a whole other level of success!

But I don’t struggle anymore because I have created passive income, multiple streams of passive business income, that allows me to work with fewer clients on a one on-one basis, and gives me more time for marketing and growing my business with a lot less effort.

These are simple steps you can implementing into your business that will increase your ability to market and increase your current income.

Stop trading time for money. Start creating products that will bring you passive income. You can create products from knowledge you already have, in a way that is easy to bundle and deliver, such as an ebook or audio CD’s. Taking your expertise and bundling it actually allows you to help more people than you ever could before. It also lets those prospects who might not be able to afford your personal fees the option of still working with you but in a different way than your personal coaching clients.

Raise your fees. Once you start offering products and start bringing in passive income, raise your coaching fees. Raising your fees will allow you to gently let go of some of those less than ideal clients and allows you to work with more of those people you are best suited to coach. Your increase in fees will offset the loss of income from the clients that have dropped away and ultimately you will bring in more income by taking your business to a higher level of quality and commitment. It will also give you more time to utilize creating more products!

Use the funnel method of marketing. I talk about this continually and it’s such a powerful business model. I want as many people as possible to get educated about it. If you set your business up within this system, it will automatically do your marketing for you. And it’s the best kind of marketing taught by the best mentors in the industry.

Build your business with this model and you will enjoy working with more of your clients and customers you choose and create more income by packaging your knowledge into products. This will give you more time to spend building your business to a higher level than you can imagine.

 

How to Avoid the 3 Biggest Mistakes Made on Business Websites

Internet marketing has become more popular with the fall of employment in brick and mortar establishments. But as easy as it can be there are a few key points that will make or break your success online. Three particular mistakes will hinder or sabotage your progress online.

The first and foremost mistake being made by newbie marketers is that they do not have opt in box to build a list with. This mistake that internet business owners make is to not have a way to collect information about their visitors and potential customers. There is no way to contact them back and even thank them for the visit or find out if there is something more that you can do to make their experience on you website a win win situation. As the old saying goes in internet marketing is “The money is in the list”. An autoresponder will be one of the best investments you can make for your online business.

Another common mistake that newbie online business people do is to have a website that is too busy. Visually, there is too much going on and the visitor gets lost in all the ads and links and just stuff that they virtually can not find the content readily that they went to the website to read in the first place. They will tend to leave the website before gaining any knowledge of the author or what that author is try to say or even sell. The targeted visitor is no long interested in learning more or even revisiting the website. The key is to Keep it Simple.

One more important element for the newbie internet marketer is understand is that the autoresponder content needs to give valuable info as well as offers. Many times your subscriber is looking for more information to improve their success journey and build whatever your niche is providing information for. Offers are great and affiliate marketing is an outstanding way to create online income, but you have to provide value as well and that comes in the form of tips and information your subscriber can use along the way. When you begin to build your online success, follow those that paved the way before and use proven methods to shortly the time frame it may take you to start reaping the fruits of your labor.

 

Utilize The Power Of Social Networks To Increase Distribution of Your Articles

With the growing popularity of social networks and the social media, publishing your articles has found a new dimension. The opportunity to get your article seen let alone read has been extended by the phenomenal growth of social networking.

Two networks on the rise and growing are the ever popular Twitter and Facebook. Not too far behind those is MySpace and several others. It is recommended that you take advantage of this opportunity and use the power provided by these networks. Your article distribution will reach outrageous proportions as well as you will make new friends and gain internet exposure.

There are a few things you must do to utilize the power of Facebook and Twitter. Once you have your Twitter account you will need to go to EzineArticles and edit your Author Bio to include your Twitter username and your Twitter URL. When your articles get approved they will automatically post to your Twitter account for all your followers to access. You can Tweet about your articles in mini-posts and refer people back to your articles that are fitting to the conversations that you are having.

For Facebook, you can also add your account URL to your Author Bio in your EzineArticles account to be seen when people pull up you bio page to read. You can list in the notes section of your Facebook account your most popular articles with the most views and click thrus for a wider exposure.

You can even create a domain name and forward your EzineArticles link so that you can direct people in several different ways to your expert author page and list of all your articles. When you have created this kind of exposure and internet presence you will be seen more widely as the expert you are. People will do business with you when you are not always on the sell and on the helpfulness. You will also learn so much through your interaction with the various experts you will meet in these networks.

By using the “Chunking” Method Your Email Becomes More Readable

In the not so distant past, the standard way to market on the internet was with email marketing.  But most could not understand just why their email was not being read nor were their readers buying what was offered.  What was not known then and many do not know now is that by “Chunking” you email, it becomes more readable and less intimidating to the recipient.  By increasing readability, there is a greater chance of a response of any kind to include a possible purchase. 

So what does “chunking” mean to the  average marketer?  It means that when writing an email, it is best to only have paragraphs of no more that five lines.   Those lines should not be more that sixty characters across so that the paragraphs are shorter in width.  This is also called the 21 w’s rule. When using a URL in the body of the message it is best to use upper and lower case letters.

By using this method of writing, your emails can become more pleasant for your reader to see and encourages them to take action more frequently.  Visually, your email looks longer and can be scanned quickly for those who do not read word for word and want to get to the point. Once you learn how to create an eye catching subject line and and a visually pleasant body, you email will begin to produce bigger and better results.

Membership Sites Are A Useful Tool to Increase Subscriber Loyalty and Purchases

Membership sites are great tool to redirect subscriber traffic back in one direction.  In many cases internet marketers have several blogs or websites that tend to scatter traffic all over the internet.  a membership site can and will drive traffic back to one central location and increase the loyalty and purchases of those who subscribe. 

There are many types of membersites available depending on what the author is trying to accomplish and what type of content is being given.  One type of site is a publisher site that is used to continually give fresh content on a regular basis.  This type of site requires more time and more effort but is more rewarding.  Another site commonly used is the UPS site that delivers packages of content every month such are Private Label articles and ebooks.  And still another site used is one called micro content and is a limited time membership that can last from 6 weeks to one full yearwhich is very similar to the modular course type of member site which allows access to one module at a time after purchase and generally has a protected download area. 

There about ten types of sites that can be built to suit the online business.  But the question seems to arise as to why would people pay to get content that might be free elsewhere.  The answer is convenience.  They want solutions and information now.  So you must have great content that addresses questions, concerns, desires, wants, problems and challenges of the readers.

It is advantageous to look into building a website that is member oriented if you have content that serves the public using internet.  You will find that your income will increase as your reader get to know, like and trust you and your information and become comfortable with purchasing what you have to offer.

3 of the Most Important Things to Keep in Mind When Writing Articles

Writing articles has become a common occurrence when people begin to build online presence and establish credibility. There are a few very important items you must pay attention to before you publish your articles.

Although this is something most writers think they keep in mind, this common mistake happens again and again.  Always check your punctuation, your grammar and your spelling. On many occasions I have read through my material and thought that I had corrected all of the mistakes. I have later reread it or had it brought to my attention of the mistakes I did not catch. Bad spelling is a downfall for even the most successful of writers and internet marketers. Most programs do have a spell check and some have a grammar check that can be use before you submit you articles for publishing. 

 Make sure that your article is long enough to be called an article. Anything less than 300 words is more like a blogpost. This piece of writing is not long enough to give any pertinent information and probably will not be consider very seriously. On the other hand, make sure that you are not writing a book either. After a certain length, your reader will get bored or overwhelmed and will probably not finish reading nor will there be a likelihood that your reader will click on your links. Too much information is just as deadly as not enough. A good average is between 300 and 500 words.

And with that said, make sure your article is not a sales pitch only. Your article should contain good information but leave an avenue for the reader to want more information. Most readers will know when they are reading an obvious sales letter and will likely not click on your links. Every article must contain nuggets of good information to create credibility and trust from those who will read it and continue to follow you.

It is in your resource box that you can then put a link back to your blog or website. Or you can suggest or recommend other products and services that are related and that can help your reader get where he/she wants to go.

3 Tips on Creating a Mastermind Group to Support Your Article Writing

Have you ever gotten stuck while writing your articles and wished you had some input to help you through the rough part? By the time you read this you will learn the value of masterminding and how it can help you grow far beyond where you originally thought you would go.

So many times you get caught in the hum drum of writing an article and feel we are just running out of steam. When you sit down it just does not seem that you can think or the ideas you had just don’t seem to flow. What you may not realize is that if you do not have a mentor or coach that you are just needing someone to bounce some thoughts off of or just some conversation to free your mind. That is when a group of 5 to 6 people will give you just what you need to break loose.

Tip number 1 for creating a mastermind group of people to learn from and support you is that the people involved should be at your level of income or making more than you. The key point is to team up with people who are already where you want to be. Many people at a higher level are more than willing to share their experiences that may otherwise not be shared. Especially with article writing there are times when sharing ideas with someone who has been writing successfully for sometime will help you through a time of discouragement.

Tip number 2 is to conduct these meetings on a regular basis, either weekly, every other week or monthly. Although in person is preferred, most mastermind groups meet over the phone. Plan at least an hour but preferably two hours for each meeting. It is recommended that for the first few meetings that each person be given at least 30 minutes to talk about their situation, needs, and challenges so that the rest of the group can effectively give feedback and brainstorm was to help. It also insure that each member gets what they need to move forward in their endeavors. With article writing, it may be an advantage to have members in several different niches to create variety in the feedback.

Tip number 3 is for each member to make a commitment to stretch and grow. There should always be a next action stated before the meeting ends from each of the members. There should also be a time to share the successes from the last meeting no matter how small they may seem. This commitment should not be a continuation of the previous goal not met. It must stretch just beyond the goal set from the meeting before so that the member must not only finish the first goal but other things just beyond the last. By doing this it is an assurance that the group in moving forward toward completing the goals they set. If you are writing articles set a clear amount of articles to be written in a specific amount of time hold you accountable to your group and affords you enough pressure to help push you through. It also brings you to a point of accountability. People tend to produce more when you set a deadline or timeline. You will more actively take steps to accomplish the tasks you set out to do. If you say you will write AND submit 5 articles, you will do what it takes to get all or most of it done before the group meets again.

Article writing does not have to be difficult. There are several groups available for mentoring or masterminding your way to success. There are also tools available to help you as well to create an effective article for whatever you happen to be writing about.

 

Tips On Being Time Efficient In Your Daily Routine

Time is something that we all have the same amount of yet some people seem to get a lot more done in that amount of time than others. Is there really a strategy to utilizing your time to the fullest? The answer is yes. There are several things you can do to increase what gets accomplished in the time you have available.

One misconception is that you will be able to get things done in your FREE time. Unfortunately there is no such thing as free time because all time is valuable and your time is precious. One tip to get you started is to find someone successful that you look up to and model after them. They got where they are for a reason. They set their priorities and organized around them to accomplish their objectives. Setting priorities also means that you need to set specific goals. These goals need to be written down so you can see them every day. Do not try to remember everything. When you write down the things that need to be done then your mind is now free to get the task itself done. If it is not worth writing down then it probably is not worth wasting your time on it.  One way to stay on top of the achievement of your goals is to keep a journal and create a celebration each time that you reach that accomplishment. 

Another important tip is to get considerably organized. Many people spend a ton of time looking through things to find the particular items they are needing to get taken care of. Stacking things for later look through or distribution will take up more time than just getting things filed or placed in organized slots to avoid the mountain of material. Lists are also a great way to keep in order the things you wish to accomplish in any given day. By the end of that day you will have a very good idea of where you will need to begin tomorrow.

Most of us have a fair amount of reading to do to stay on top of new developments or just educate ourselves a little fuller on any given subject. A good time saver tip when you read is to underline or highlight important paragraphs or sentences should you need to return to them later. It is advisable to keep those resources you need to refer back to available whenever you need them. Highlighting makes quick and easy access to previously read material. When you have errands to run or places you need to go to for business, find a place or errand in similar proximity to avoid going back and forth several times. This will increase the usability of your time more effect. Keep in mind though, that people or circumstances will keep you waiting from time to time. Do the best you can to utilize that time by having a book or CD handy while you are waiting. Find ways to avoid letting other people waste your time. Learning how to say “No” is very difficult for some people. If you can’t say no, be hard to find for a while. Learn how to say “Thank You” but at this time I am unable or I have another obligation. What ever it is that keeps you from assisting the other person, let them know that you are not available. But make sure you are honest, sincere and firm with your statement. Learn how to let others know exactly where you stand and that your time is very important to you.

And last but certainly not least is to “Do It Right The First Time” How many time have you cut corners to get something done quicker only to have to do it a second time? So how much time did you save by cutting the corner? Exactly! None, as a matter of fact it cost you twice as much time in the long run.

Time can be utilized to its fullest if you take only a few steps to get started.

When You Reach The Finishline, Start A New Race

With the year 2009 at its end, many are evaluating and re-evaluting the resolutions, progress and the accomplishments of the year gone by.  Some  entrepreneurs did not reach their goals for whatever reason.  The internet marketing business requires time and effort unlike a nine to five, brick and mortar job.  So some got a little discouraged when the economy took a nose dive and the world around them began to fray or fall apart. 

Some of us reach our goals and experienced dreams that came true.  But the buck does not stop here.  If you are in the numbers of individuals that did acquire success in your endeavors and reach your finishline, now is the time to start a new race.  On the internet as with many other types of business that delivers great success, we are always in training for the next level.  A longer race, a higher mountain, a deeper sea or whatever your heart chooses to call it.  None the less, it is not over as opposed to a new beginning.  Another step up on your staircase to success, which by the way is a journey and not a destination.  Your reached goals are a destination that take you to the next opportunity to grow. 

So with 2010 here and waiting for your next move, the first move you need to make is to determine where you want to go by New Years Eve next year.  Your goal list must include your action list.  Making a list of goals will not get you to your dreams and suitable lifestyle.  The action you take to get there is the fuel that makes your vehicle (goals) advance.  Decide how much time and money will you invest to continue training and learning the most current technology and information.  And last but not least at all, is what will your celebration look like?  I am looking forward to traveling with you on that journey for the next amazing year!

Retweeting On Twitter Is A Useful Tool To Build Stronger Relationships And Trust For Your Followers

When I first got started on Twitter, I had no idea what a RT or retweet was let alone how to do it.  I would see them and read thank you s for them but was clueless until I began to pay attention and ask some questions. So what is a retweet and what is the purpose.

A retweet or RT as you will see it is someone who repeats a post that someone else wrote and gives them the credit for the tweet by putting RT in front or the writers username.  Sometimes it is a quote or saying that someone likes or it is a product that is worthy of a repeat to the world of social networking.  There is an advantage to having someone retweet your post.  This allows your information to go to their entire network as well as your network which gives you a broader reader base. 

When you retweet a post, it shows appreciation for the information and creates a basis for future relationships with the people involved.  These people will watch your information more and pass it on when it is appropriate.  By retweeting someones material you are also placing value on the post by acknowledging the content and any links that the post may have. 

Also by using the retweet option, you begin to build a basis for your own brand.  Make sure when you retweet, that the information is good information and not just links to junk and other spam type advertising.  This builds a loyalty and trust for your followers when they know you are passing on great and relevant material. They will also trust your links to whatever it may be that you are promoting or content on your website.  When you are courteous and respectful you will find that there are more followers and more traffic to your websites which is a great recipe for success.

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